Aeris designs technical performance wear for individuals who train with intent, work with focus, and value physical readiness as part of everyday life.
Project Focus
Develop performance apparel that prioritizes movement, breathability, and structure, allowing a single set of garments to perform across training and daily routines.
The Challenge
Define a clear brand position for performance wear that sits between technical athletic apparel and everyday clothing without losing credibility in either space.
The Solution
Position Aeris as a confident presence in performance wear by using minimal design, disciplined structure, and consistent presentation. The brand signals capability without explanation, allowing confidence to be felt rather than stated.
Brand Behavior
Aeris behaves with certainty and presence. The brand communicates clearly and directly, using confident language that assumes performance credibility rather than trying to earn it. Messaging is assertive but controlled, positioning Aeris as an equal among established performance brands. Across touchpoints, the brand maintains a strong, consistent stance that signals readiness, capability, and competitive intent.
Strategic Direction
The brand was structured to compete within the global performance wear category, requiring a system that communicates authority, confidence, and scale. Visual and verbal elements were developed to feel established rather than emerging, ensuring Aeris presents itself as a credible alternative to dominant athletic brands.
Results
The brand successfully differentiates itself from both high-intensity athletic brands and trend-driven athleisure. Aeris emerges as a confident alternative, grounded in composure rather than performance theatrics.